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Congratulations on starting your own small business! Yes, that’s what your new dental practice is – a small business. Like any other small business, you have chosen a name, logo, hired staff members and found your perfect location. But once you open those doors for the first time you are in the next important stage of being a business owner; expediting lead generation to build your patient file. Which will ultimately lead to your business’ success. But wait – before you open the door there are still a couple important decisions

Everyone wants to be seen; it just all depends on how you go about getting that attention, and of course whether it garners the type of attention you want. Marketing for lead generation is about doing things to get seen in the marketplace, and then engaging people to want to learn more about you. Whether a potential client has received your promotional mailer card or a referral from a friend, that person will always want to do their own due diligence by checking out your online presence before making a

Hiring “the right people” can be tough work but it is arguably the most important function you will ever perform. You must have a top performing team in place to give you the peace of mind that your patients are being well taken care of and that you are able to do what you do best – practice dentistry. To attract and retain high quality staff, employee compensation must include fair practices and reward employees based on the merit of each individual’s performance. What happens if your practice has top

Your practice value is worth more than just numbers, it represents your life’s work.   Your practice should always be in a maximum value position so you are  prepared for planned or unexpected events that may occur at any point of your practice cycle/career. Here are just a few reasons to be ready: Unexpected/sudden illness Family needs to relocate Another business opportunity arises (clinical/non-clinical) Bringing in an associate Bringing in a partner Going through a divorce -asset determination Considering selling and staying on yourself as an associate Considering selling and

Harness the Power of Your Practice Have you tried being in two places at the same time? Running an efficient practice, while you are providing dental services is challenging, to say the least. It’s important to have the right business systems in place that are sustainable and easy to follow.  Dental teams need to have practical solutions in place that fit with their daily action plans and they need to enjoy their daily activities. Here are ten simple solutions to help your practice run efficiently: Empower your employees. Establish a

In the dental profession, it is generally understood that dental benefits are merely a subsidy intended to defray the costs of treatment. Yet the terms and parameters of a benefits plan can have a strong influence on a patient’s treatment decisions. How often do you hear the question, “Is this going to be covered by my insurance?” Dental teams struggle trying to convince patients of the need for treatment when it is not covered under a benefits plan. To provide the best possible care for your patients, your practice should